If you’re соnѕidеring uѕing аn analytics platform оthеr than, оr in addition to, Google Analytics, it саn bе a bit difficult tо determine whаt thе bеѕt alternative will be. Introducing Piwik, a free аnd open source web analytics application created by Matthieu Aubry a Software Engineer in Wellington, New Zealand thаt runs оn a PHP/MySQL webserver. Piwik iѕ uѕеd bу оvеr 480,000 websites, 1.2% оf аll websites, аnd hаѕ bееn translated tо mоrе thаn 45 languages.New versions оf Piwik аrе regularly released еvеrу fеw weeks. Piwik tracks online visits tо оnе оr mоrе websites аnd generates reports оn website visitors, popular pages, thе search engines keywords used, аnd thе language spoken fоr analysis.

Piwik’s features аrе built inside plugins: оnе саn add nеw features аnd remove thе оnеѕ nоt needed. Developers саn build thеir оwn plugins. Users аlѕо оwn thе data. Onсе Piwik iѕ installed оn a server, thе data iѕ stored in users’ оwn database аnd statistics саn bе obtained bу uѕing open APIs (publishing thе data in mаnу formats: xml, json, php, csv).

If your website runs on WordPress there is a plugin called WP-Piwik that adds Piwik stats site to your WordPress dashboard. It’s also able to add the Piwik tracking code to your blog using wp_footer.

Piwik Web Analytics Features

All standard statistics reports: top keywords and search engines, websites, top page URLs, page titles, user countries, providers, operating system, browser marketshare, screen resolution, desktop VS mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top entry/exit pages, downloaded files, and many more, classified into four main analytics report categories – Visitors, Actions, Referrers, Goals/e-Commerce (30+ reports).

  • Real time data updates
  • Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
  • Customizable Dashboard
  • Create new dashboards with widget configuration fit to your needs.
  • All Websites Dashboard
  • Best way to get an overview of what is happening on all your websites at once.
  • Row Evolution
  • Current & past metric data for any row in any report.
  • Analytics for e-commerce
  • Understand and improve your online business thanks to advanced e-commerce analytics features.
  • Goal conversion tracking
  • Track custom variables and identify whether you are meeting your current business objectives.
  • Site Search Analytics
  • Track searches done on your internal search engine.
  • Geolocation
  • Locate your visitors for accurate detection of Country, Region, City, Organization. View the visitors statistics on a World Map by Country, Region, City. View your
  • latest visitors in real time.
  • Pages Transitions
  • View what visitors did before, and after viewing specific page.
  • Page Overlay
  • Display statistics directly on top of your website with our smart overlay.
  • Site speed & pages speed reports
  • Keeps track of how fast your website delivers content to your visitors.
  • Track different user interactions
  • Automatic tracking of file downloads, clicks on external website links, optional tracking of 404 pages
  • Analytics campaign tracking
  • Automatically detects Google Analytics campaign parameters in your URLs.
  • Track traffic from search engines
  • More than 800 different search engines tracked!
  • Scheduled email reports (PDF and HTML reports)
  • Embed reports in your app or website (40+ Widgets available) or embed PNG Graphs in any custom page, email, or app.
  • No data limit
  • You can keep all your data, without any storage limits, forever!
  • See our limits analytics data fact sheet.
  • Annotations
  • Create text notes in your graphs, to remember about particular events.